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Question: Analyze Comprehensively the Factors behind the Growth of Whattsapp to help Maysoom Understand. Answer: At the very initial stage of 2009 WhatsApp was primarily popular for one of the most popular free text messaging app where the user can send unlimited messages in free of cost in any geographical boundary. In the 2014, Facebook acquired this app. After being amalgamated with Facebook this particular application rendered numerous innovative strategy within the business process and became a major threats for some of its competitors like Skype, Siri and so many. It has been observed that the application like Skpe has already created a major market demand in the realm of digital media due to its video chat facility. Rothaermel (2015) stated that in order to become a major market threat WhatsApp has rendered voice call facility. With the help of these facilities, users can give call to any of the corners of different geographical boundaries. This particular innovation strategy has drawn the attention of billion of customers. In the end of year 2015, 27% of the users have been raised from the beginning of the year. At the same time, the realm of WhatApp is vast in range. As emphasized by Spieth, Schneckenberg and Ricart (2014), People belonging to different geographical markets would be able to communicate with each other by sitting at their drawing room. Therefore, the research and development team of WhatsApp has decided to fulfill the needs and demands of current market while designing their products as well as services. Tidd and Bessant (2014) opined that the market demand of Skype is high in range as the people can get the flexibility of making video call. Therefore, this particular application has become very much convenient and suitable to those people who stay far from their home country. However, at the end of 2016, WhatsApp has rendered video calling process as well. With the help of this video calling facility the people while communicating each other can view their facial expression. As per the pinion of West and Bogers (2014), users by sitting in different countries can make an easy communication by maintaining this video call. As a result, large number of customers who were very much dependent on Skype has shifted to WhatApp. The record says that a minimum number of populations from US are aware of the usage of WhatsApp. After the emergence of voice calling as well as video calling facilities, more than 41% of the US population has been aware of the usage of WhatApp. Reference List: Rothaermel, F.T., 2015.Strategic management. New York, NY: McGraw-Hill. Spieth, P., Schneckenberg, D., and Ricart, J. E., 2014. Business model innovationstate of the art and future challenges for the field.R and D Management,44(3), 237-247. Tidd, J., and Bessant, J., 2014.Strategic innovation management. John Wiley Sons. West, J., and Bogers, M., 2014. Leveraging external sources of innovation: a review of research on open innovation.Journal of Product Innovation Management,31(4), 814-831.