Marketing Analysis Marketing Management - 1451 Words

â€Å"The issues confronting the political campaigner are strikingly like those standing up to the marketing supervisor. A set of associations in every space go after the dependability of the focused on business sector; the consumers/citizens are the decision makers, with their decision normally suggesting some level of responsibility; and the channels of correspondence and influence are practically vague† (Mauser, 1983). Similar to a corporate firm, the association of a political fight could be seen to include phases of selling orientations and marketing orientations (Wring, 1996). The offering idea is a typical business introduction that pushes utilizing forceful promotions and offering strategies, and is regularly utilized with†¦show more content†¦The second is Internal and External and External Assessment Analysis, followed by Strategic Marketing, which comprises of (STP) segmenting, targeting and positioning. Goal Setting and Communication and Distribution are the next steps which stem from the field of marketing communications. The last part of the map is the Key Markets and which involve revaluating the segments and planning for forthcoming results. This map evolution reflects the similar steps that are often taken in strategic marketing management in order to develop and implement marketing strategies (Meek, Meek and Ensor, 2002). One of the main political marketing techniques that this paper will be examining with the primary research deals with the area of marketing communications. Marketing communications is concerned with the promotion area of the marketing mix and includes the techniques that are used to promote the party and candidate image, messages and platform. Sponsorship, publicizing, selling, and e-marketing are just some of the communications techniques that are used (Smith and Taylor, 2004). Success of the marketing approach to politics depends on professional communications skills, especially unique public relations tactics. The idea is to venture the finest positive image of the political candidate and party (Moloney, 2004). If this is done properly, the profit can be increased, with the increment of supporters, which in turn leads to increment of voters and