Marketing Analysis Marketing Management - 1451 Words

â€Å"The issues confronting the political campaigner are strikingly like those standing up to the marketing supervisor. A set of associations in every space go after the dependability of the focused on business sector; the consumers/citizens are the decision makers, with their decision normally suggesting some level of responsibility; and the channels of correspondence and influence are practically vague† (Mauser, 1983). Similar to a corporate firm, the association of a political fight could be seen to include phases of selling orientations and marketing orientations (Wring, 1996). The offering idea is a typical business introduction that pushes utilizing forceful promotions and offering strategies, and is regularly utilized with†¦show more content†¦The second is Internal and External and External Assessment Analysis, followed by Strategic Marketing, which comprises of (STP) segmenting, targeting and positioning. Goal Setting and Communication and Distribution are the next steps which stem from the field of marketing communications. The last part of the map is the Key Markets and which involve revaluating the segments and planning for forthcoming results. This map evolution reflects the similar steps that are often taken in strategic marketing management in order to develop and implement marketing strategies (Meek, Meek and Ensor, 2002). One of the main political marketing techniques that this paper will be examining with the primary research deals with the area of marketing communications. Marketing communications is concerned with the promotion area of the marketing mix and includes the techniques that are used to promote the party and candidate image, messages and platform. Sponsorship, publicizing, selling, and e-marketing are just some of the communications techniques that are used (Smith and Taylor, 2004). Success of the marketing approach to politics depends on professional communications skills, especially unique public relations tactics. The idea is to venture the finest positive image of the political candidate and party (Moloney, 2004). If this is done properly, the profit can be increased, with the increment of supporters, which in turn leads to increment of voters and

Native American Storytelling Lit Paper Free Essays

Native American Storytelling November 12, 2012 ENG/301 Native American Storytelling Native American literature is the root of cultural storytelling, which is told through oral tradition, this consist of stories and songs verbally. Native American literature use literary conventions in the root of myth and symbolic examples in storytelling. The book â€Å"Native American Literature: A Brief Introduction and Anthology† gives good insight into the Native American ways of life and how storytelling is a part of that life. We will write a custom essay sample on Native American Storytelling Lit Paper or any similar topic only for you Order Now Short stories by Simon Oritz and Luther Standing Bear share life experience and cultural diversity. The reader can see how historical, social and political, and cultural ways play a role in the Native Americans storytelling. Storytelling is important in Native American literature. It began through â€Å"†¦both oral performances and in the imagination of written narratives, cannot be discovered in reductive social science translations or altogether understood in historical constructions of culture in one common name† (Vizenor, 1995, p. 1). Storytelling is the verbal source of stories; a well told story takes its reader on a quest or journey and well descriptive. â€Å"The metaphors in oral stories are mundane, abstruse, mysterious, unnamable, and more, but few collections in translation reveal the rich context of the songs and stories† (Vizenor, 1995, p. 7). Native American culture uses stories and songs to entertain as well as a way to teach the youth and inspire. Storytelling is an important tool in the Native American society. Storytelling is how Native Americans passed down the history, heritage, and traditions of their culture. Tragic wisdom is the source of native reason, the common sense gained from the adverse experience of discovery, colonialism, and culture domination† (Vizenor, 1995, p. 6). Native American literature use different types of literary conventions in storytelling traditions. According to Sinnaeve (2012) website, the Native American literary conventions are trickster, death, creation myths, and spiritual relationship to the land. â€Å"The trickster is an important literary and critical presence in contemporary Native American studies† (Cox, 2005, p. 252). Tricksters come in many forms â€Å"such as Raven, Spider and Coyote are haracters in Native American mythology who represent the underside of human nature† (Sinnaeve, 2012). â€Å"In this literary critical context, a trickster uses sleight of hand and tongue to evade, manipulate, and subvert the colonial world† (Cox, 2005, p. 252). In the poem â€Å"My Father’s Song† written by Simon Ortiz, the poem speaks of the importance of creation. The creation of life, land, and plantation, the story is about a boy who is learning to planet corn. â€Å"We planted corn one spring at Acu – we planted several times but this one particular time I remember the soft damp sand in my hand† (Ortiz, 1981/1995, p. 260). Within the field the boy and his father found a nest of mice, the father showed the boy how to gentle pick them up, and take them to the end â€Å"of the field and put them in the shade† (Ortiz, 1981/1995, p. 260). The purpose of literary conventions in storytelling helps to educate the new generation, â€Å"These stories have been carried down orally for generations, often by parents teaching their children about fundamental cultural truths† (Sinnaeve, 2012). The Native American people went through many changes throughout history, social and political, and cultural events. A social and political event was the education of young Native Americans. In 1879, many Native American children were put into the United States Government schools, to teach the youth of the White man’s ways and language. In the story â€Å"My People, the Sioux,† written by Luther Standing Bear, one learns of the hardship the children had to go through. â€Å"It is my desire that all people know the truth about the first Americans and their relations with the United States Government† (Bear, 1975/1996, p. 33). In this story Bear tells the reader how Native American schools began. A man name Captain Pratt though, to better the White people he should â€Å"†¦get some young Indians children and educate them† (Bear, 1975/1996, p. 4). The United States government approved the education of Native American children. Captain Pratt was not prepared to start school, â€Å"He brought some of the Indian prisoners from Virginia with him, and they remained in the Carlisle Barracks until Captain Pratt could go to Dakota and return with h is first consignment of ‘scholars’† (Bear, 1975/1996, p. 34). When the young Native Americans first arrived they had to sleep on the cold hard floor, later on they were given bags to fill up with straw to sleep on, but the children had to fill them up themselves. The children only had the blankets they brought from home. For breakfast the children had bread and water, and lunch meat, bread, and coffee. The children were all renamed with a white man’s name, but they were not taught how to pronounce the names. The author, Bear, was one of the first Native American boys to learn his name; in the story the reader can see how proud he was of his accomplishment. The children had their haircut as a White man’s haircut and soon after wore clothing as the White man. Bear and his cousin, although, bought White man’s clothes with the money their parents sent them. The Native American children choose a religion for themselves then attended Sunday school for those religions. â€Å"I did these duties all the time I was at Carlisle School, so in the early part of 1880, although I was a young boy of but twelve, I was busy learning everything my instructors handed me† (Bear, 1975/1996, p. 44). The root of storytelling is through the Native American culture. Storytelling takes the reader or listener on a journey of the culture and life experience of the people within the culture. Native Americans use literary convention, such as trickster, death, creation myths, etc. to create more allusion. It gives the story more purpose by teaching the reader through the story of the trickster character. Storytelling shares life experience, such as learning to read and write in Bear story â€Å"My People, the Sioux. † Although the reader can see how the White man treated the Native American children a bit harshly, the Native American children overcame it and received an education out of the experience. Native Americans use storytelling for different events and ways of life, such as pass down and education on the cultural history, traditions, knowledge, cares wisdom, morals, and lessons. Reference Bear, L. (1995). My People, the Sioux. In G. Vizenor (Eds) Native American literature. A brief introduction and anthology. New York, NY: Addison-Wesley. (Original works published in 1975) Bridges, K. (2011). South Ark: South Arkansas Community College. Retrieved from http://www. southark. edu/index. php/dr-ken-bridges/1392-united-states-since-1876 Cox, J. H. (2005). Living Sideways: Tricksters in American Indian Oral Traditions. Melus, 30(2), 252. Oritz, S. (1995). My Father’s Song. In G. Vizenor (Eds) Native American literature. A brief introduction and anthology. New York, NY: Addison-Wesley. (Original works published in 1981) Sinnaeve, V. (2012). Wise Geek. Retrieved from How to cite Native American Storytelling Lit Paper, Essay examples

Strategic Innovation Management-Free-Samples-Myassignmenthelp.com

Question: Analyze Comprehensively the Factors behind the Growth of Whattsapp to help Maysoom Understand. Answer: At the very initial stage of 2009 WhatsApp was primarily popular for one of the most popular free text messaging app where the user can send unlimited messages in free of cost in any geographical boundary. In the 2014, Facebook acquired this app. After being amalgamated with Facebook this particular application rendered numerous innovative strategy within the business process and became a major threats for some of its competitors like Skype, Siri and so many. It has been observed that the application like Skpe has already created a major market demand in the realm of digital media due to its video chat facility. Rothaermel (2015) stated that in order to become a major market threat WhatsApp has rendered voice call facility. With the help of these facilities, users can give call to any of the corners of different geographical boundaries. This particular innovation strategy has drawn the attention of billion of customers. In the end of year 2015, 27% of the users have been raised from the beginning of the year. At the same time, the realm of WhatApp is vast in range. As emphasized by Spieth, Schneckenberg and Ricart (2014), People belonging to different geographical markets would be able to communicate with each other by sitting at their drawing room. Therefore, the research and development team of WhatsApp has decided to fulfill the needs and demands of current market while designing their products as well as services. Tidd and Bessant (2014) opined that the market demand of Skype is high in range as the people can get the flexibility of making video call. Therefore, this particular application has become very much convenient and suitable to those people who stay far from their home country. However, at the end of 2016, WhatsApp has rendered video calling process as well. With the help of this video calling facility the people while communicating each other can view their facial expression. As per the pinion of West and Bogers (2014), users by sitting in different countries can make an easy communication by maintaining this video call. As a result, large number of customers who were very much dependent on Skype has shifted to WhatApp. The record says that a minimum number of populations from US are aware of the usage of WhatsApp. After the emergence of voice calling as well as video calling facilities, more than 41% of the US population has been aware of the usage of WhatApp. Reference List: Rothaermel, F.T., 2015.Strategic management. New York, NY: McGraw-Hill. Spieth, P., Schneckenberg, D., and Ricart, J. E., 2014. Business model innovationstate of the art and future challenges for the field.R and D Management,44(3), 237-247. Tidd, J., and Bessant, J., 2014.Strategic innovation management. John Wiley Sons. West, J., and Bogers, M., 2014. Leveraging external sources of innovation: a review of research on open innovation.Journal of Product Innovation Management,31(4), 814-831.